Wealthy Young Donors Push Charities to Show Results - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Affluent young donors say they are more focused than their parents and grandparents on producing a measurable impact with their giving, according to study released today.
What’s more, some of them say they care more about advancing a cause than helping an institution, the reverse of how they see the philanthropy of their elders.
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