Charity Athletics: ROI Should be Measured Long Term - NPQ - Nonprofit Quarterly

Charity Athletics: ROI Should be Measured Long Term - NPQ - Nonprofit Quarterly: According to a study from the Indiana University School of Philanthropy, however, charity races bring in only $3.20 for every dollar spent. Compare that to telephone solicitations: $12 raised per dollar spent. How about capital campaigns? Each dollar spent in one of those garners $20 in return.