Tuesday, May 07, 2013

Keeping Monthly Donors Is Worth The Effort | The NonProfit Times

Keeping Monthly Donors Is Worth The Effort | The NonProfit Times: Monthly donors have some of the strongest retention rates in the business. Retention among donors giving one-time gifts is between 41 and 50 percent, while donors enrolled in a monthly giving program are retained 70 to 80 percent of the time.

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