Ask an Expert: How to Raise Money With a Newsletter - Ideas & Advice - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "o answer her question, we recruited Tom Ahern, a direct-marketing expert and author of four books on communications with donors. He writes:
“E-mail newsletters and print newsletters are not equivalents, as you suspected. They are very different reading experiences, for one thing. E-mail newsletters are a clicker’s medium, quickly dismissed. Printed newsletters are physical, and readers tend to sit down to read them (assuming that what you’ve written is worth reading)."
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