Wednesday, November 27, 2013

Second Annual Giving Tuesday | Social Velocity

Second Annual Giving Tuesday | Social Velocity: Tuesday, December 3rd is the second annual Giving Tuesday, an exciting experiment that started last year to “create a national day of giving to kick off the giving season on the Tuesday following Thanksgiving, Black Friday and Cyber Monday.” Last year’s first Giving Tuesday saw some impressive results:

More than 2,500 recognized #GivingTuesday™ partners from all 50 states
Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year.
DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%.
More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter.

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