Willis Turner - What If Mark Twain Was Your Major-Gifts Officer? : FundRaising Success: For example, if Mark TwainOpens in a new window was your major-gifts officer (MGO), he might amble into your office, lean his surprisingly slight frame against the doorway (he was just 5 feet 8 inches), brush a fleck of cigar ash from the collar of his rumpled white suit and drawl:
"A round man cannot be expected to fit into a square hole right away. He must have time to modify his shape."
What he'd mean, of course, is that those who contribute to your regular appeals are far and away your best source for major donors
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