Ken Burnett blog - Communication and the English language

From Ken Burnett blog - Communication and the English language: "’m talking about how people in our sector use words to convey meaning.
Or, more precisely, how they don’t. Every day we all use words to communicate what we want to get across, in a range of ways. Our success or failure at it really matters. And mostly, most of us don’t manage to do it very well.

We have a choice when we sit down to write – to write something that might make a difference or to write something that will make no difference at all. We wouldn’t choose the latter deliberately, so our lack of success must be down to carelessness, or ignorance, or a failure to appreciate the importance of it."



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