[Guest Post] 5 Reasons Your Peer to Peer Program is Failing | FundraisingCoach.com: "5 Reasons Your Peer to Peer Program is Failing
by Dave Linn
Peer to peer fundraising is booming. It's the fastest growing slice of the fundraising pie, and advances in technology, particularly in mobile, have helped create a perfect storm of effectiveness. We live in a social world and peer to peer fundraising allows us to tap into our supporters' networks to generate not just funds but donor creation opportunities and valuable data for donor cultivation."
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