Prospect Research and Lists: the Do’s and Don’ts

Prospect Research and Lists: the Do’s and Don’ts: "There was a time when Forbes published their annual lists in their magazine and that was it. There was no Internet (no deluge of online lists) and the magazine sold out (repeatedly – and this even helped keep the magazine afloat in its difficult years when sales were weak throughout the year).

Today, we have an abundance of lists – too many of them."



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