Wednesday, January 14, 2015

Top 2015 Nonprofit Content Marketing Challenges Are Budget and Buy-In

Top 2015 Nonprofit Content Marketing Challenges Are Budget and Buy-In: "One of the top takeaways from the CMI’s report, entitled “2015 Nonprofit Content Marketing: Benchmarks, Budgets, and Trends—North America,” is that 23 percent of nonprofits have documented content strategies in place. That’s a low number, and it could explain why it’s difficult for so many organizations to effectively manage and run their campaigns—especially those that integrate with other channels."



'via Blog this'

No comments: