Thursday, April 16, 2015

The Economics of Charity Telemarketing - HBR

The Economics of Charity Telemarketing - HBR: "Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. I just hang up on them.”

I’m here neither to praise or condemn charity telemarketers, but to shed some light on the economics of their work. The conventional wisdom is a dangerous and costly misperception. Here’s why:"

'via Blog this'

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