Monday, October 26, 2015

Opinion: Bloomingdale’s ‘Icons With Impact’ Campaign Symbolizes Worrisome Shift in Philanthropy - The Chronicle of Philanthropy

Opinion: Bloomingdale’s ‘Icons With Impact’ Campaign Symbolizes Worrisome Shift in Philanthropy - The Chronicle of Philanthropy: "The descriptions read like failed pitches for a sitcom on the nonprofit world: A punk-rock makeup artist supports music programs for urban youth. A magazine director sponsors a school in Haiti. A "stylist, humanitarian, and power-mom" provides "everyday heroes" with "life-changing style experiences."
These blurbs accompany the "Icons With Impact," featured in October in Bloomingdale’s windows on 59th Street in Manhattan and on the store’s website.

The store, in partnership with Levi’s, selected eight stylish "trendsetters" who merited the honor by their involvement in a charity, thus "setting a new standard for giving back — and looking seriously stylish in the process.""



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