Friday, March 04, 2016

Donor centricity is easy, but it’s not | 101fundraising

Donor centricity is easy, but it’s not | 101fundraising: "It’s really unfair. Like any fundraiser, you’ll eventually discover the concept of donor centricity, just like any marketeer discovers customer experience optimisation. You’ll love the concept, because your gut tells you it’s the Truth. You’ll read all available material to find out how to do it. And then, as soon as you get started, you’ll start facing problems, resistance and obstruction every single step of your donor centricity project. While you’re trying to make things better for everyone. Really, really unfair."

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