Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal | NetWitsThinkTank.com: Wondering how to get more from your holiday email appeals?
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results.
This blog contains assorted news and commentary on the fundraising profession and philanthropy gathered by the AFP Fundraising Resource Center. Other Sites of Interest Section Disclaimer: AFP provides the following listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some links may require registration to view and/or may only be available for a limited time.
Wednesday, November 02, 2011
massnonprofit.org ::
massnonprofit.org ::: The report, commissioned by Boston-based New England Foundation for the Arts (NEFA), noted that the creative sector has a major impact on the larger economy and is “a steady, reliable industry, less subject to the cyclical ups and downs of the overall economy than the average New England business.”
Tuesday, November 01, 2011
Canvassers take the cause to the street - The Globe and Mail
Canvassers take the cause to the street - The Globe and Mail: Canadians do lots of things to avoid the reach of the street canvasser.
Emily Smits, who’s done the job for four years, recalls the businessman who sailed off the sidewalk into traffic, shimmying along a parked van to dodge her philanthropic pleas.
“I said, ‘I don’t bite. Have a nice day,’ ” Ms. Smits said.
Emily Smits, who’s done the job for four years, recalls the businessman who sailed off the sidewalk into traffic, shimmying along a parked van to dodge her philanthropic pleas.
“I said, ‘I don’t bite. Have a nice day,’ ” Ms. Smits said.
Empire Theatre Donation: Couple Donates $2 Million to Empire Theatre in Richmond, VA - wtvr
Empire Theatre Donation: Couple Donates $2 Million to Empire Theatre in Richmond, VA - wtvr: RICHMOND, VA (WTVR) - Richmond philanthropists Neil and Sara Belle November have donated two million dollars to the Barksdale Theatre/Theatre IV.
Philanthropy's Shift Toward Entrepreneurism | Fast Company
Philanthropy's Shift Toward Entrepreneurism | Fast Company: Undoubtedly the answer is that we need all three. The question is in what proportion should these be balanced? For the better part of the 20th century, philanthropists were not inclined to think too much about it. If you were a wealthy American, you paid your taxes and you wrote checks to charities. You let others figure out how best to spend your money.
That has changed dramatically. The shift is toward more direct involvement in philanthropic work. In a word, philanthropy has become entrepreneurial. As tax burdens likely increase on America's wealthy, that trend will continue to grow.
That has changed dramatically. The shift is toward more direct involvement in philanthropic work. In a word, philanthropy has become entrepreneurial. As tax burdens likely increase on America's wealthy, that trend will continue to grow.
Podcasting as Digital Storytelling: Behind the Scenes Look | NTEN
Podcasting as Digital Storytelling: Behind the Scenes Look | NTEN: f course, in its most rudimentary form, a podcast is simply a digital audio recording delivered to listeners who can hear it at their convenience. But a podcast can be a vehicle for storytelling, if you make the effort to infuse it with a narrative.
In the case of the “askDeborah podcast,” the narrative began even before the recording sessions. After the CTK team and I had compiled a list of frequently asked nonprofit technology questions, I started emailing and calling some of my favorite colleagues. I'd explain, “It's sort of like Car Talk, except that I'm not two Italian-American brothers. But real nonprofit professionals will submit real questions about their technology challenges. The running joke is that I never know the answer, but that I know whom to call, and in this case it's you. We'll discuss the question, and we'll have
In the case of the “askDeborah podcast,” the narrative began even before the recording sessions. After the CTK team and I had compiled a list of frequently asked nonprofit technology questions, I started emailing and calling some of my favorite colleagues. I'd explain, “It's sort of like Car Talk, except that I'm not two Italian-American brothers. But real nonprofit professionals will submit real questions about their technology challenges. The running joke is that I never know the answer, but that I know whom to call, and in this case it's you. We'll discuss the question, and we'll have
Monday, October 31, 2011
ROC the Day to raise money for nonprofits on Dec. 8 - Brighton, NY - Brighton-Pittsford Post
ROC the Day to raise money for nonprofits on Dec. 8 - Brighton, NY - Brighton-Pittsford Post: The online project ROC the Day will raise funds for nonprofits in Monroe, Genesee, Livingston, Ontario, Orleans, Seneca, Wayne, Wyoming and Yates counties from midnight to 11:59 p.m., on Thursday, Dec. 8.
ROC the Day in the Greater Rochester area is the first fundraiser of its kind all of New York State
ROC the Day in the Greater Rochester area is the first fundraiser of its kind all of New York State
Fundraiser Collects $140,000 for Pakistan Flood Victims - Milpitas, CA Patch
Fundraiser Collects $140,000 for Pakistan Flood Victims - Milpitas, CA Patch: Most recently, Shea has focused his efforts on helping victims of the devastating floods in Pakistan. On Saturday, Oct. 29, Shea was the guest speaker at "Us Now 2011," a fundraising dinner at the Computer History Museum coordinated by South Asian Relief and sponsored by numerous non-profits, like UNICEF and Islamic Relief. The fundraiser aimed to look beyond political barriers, reach out to victims and successfully raised $140,000.
According to UNICEF, the floods affect 8.1 million people including 2.7 million children. A total of 1.8 million people have been displaced, 2 million are sick, and 1.5 million homes have been destroyed.
According to UNICEF, the floods affect 8.1 million people including 2.7 million children. A total of 1.8 million people have been displaced, 2 million are sick, and 1.5 million homes have been destroyed.
"Birdies for Charity" Celebrates Record-Breaking Year - WQAD: On Monday, October 31, 2011, representatives from nearly 500 charities gathered in the John Deere Pavilion in Moline, Ill. to find out how much the "Birdies for Charity" Program raised this year. The total is a record-breaking one -- $5.28 million.
"Birdies for Charity" starts even before the John Deere Classic does. People begin pledging and trying to guess the total number of birdies golfers will get by the time the tournament is over. 2011 was even better than 2010 - there were 2,160 birdies.
"Birdies for Charity" starts even before the John Deere Classic does. People begin pledging and trying to guess the total number of birdies golfers will get by the time the tournament is over. 2011 was even better than 2010 - there were 2,160 birdies.
Aaron Hurst: How Prudential Broke the Gala Addiction
Aaron Hurst: How Prudential Broke the Gala Addiction: What was the problem with galas?
Most galas cost $1.33 to raise a dollar. They are not really generating sufficient ROI in both of their goal areas - connecting people with their mission and raising money -- to justify the cost. And most organizations don't include the calculation of staff time and most certainly don't quantify the volunteer hours of gathering auction items or anything else that goes into making a successful event. So the real costs, based on having sat in on many gala planning committees, is probably a couple multiples of that dollar thirty three to every dollar
Most galas cost $1.33 to raise a dollar. They are not really generating sufficient ROI in both of their goal areas - connecting people with their mission and raising money -- to justify the cost. And most organizations don't include the calculation of staff time and most certainly don't quantify the volunteer hours of gathering auction items or anything else that goes into making a successful event. So the real costs, based on having sat in on many gala planning committees, is probably a couple multiples of that dollar thirty three to every dollar
Acronym: Would your annual report ever sound like this?
Acronym: Would your annual report ever sound like this?: The nature of the report isn't exactly parallel to an association annual report, but I couldn't help but compare them. The truth, though, is they don't really compare at all. The association annual reports I've seen have typically been positive, light on genuine analysis, and rather dull. Anything but brutally frank.
This disparity could be a byproduct of vague missions and goals. Clearly, eradicating polio is a "big, hairy audacious goal." Bigger goal equals more room for failure, which an honest report will identify. But a vague goal, like "advancing the industry," means there's more room to be just as vague in assessing results.
This disparity could be a byproduct of vague missions and goals. Clearly, eradicating polio is a "big, hairy audacious goal." Bigger goal equals more room for failure, which an honest report will identify. But a vague goal, like "advancing the industry," means there's more room to be just as vague in assessing results.
Student philanthropy group has high hopes for future : The Samford Crimson
Student philanthropy group has high hopes for future : The Samford Crimson: Consisting of a group of student leaders, the Philanthropy Awareness Council (PAC) works to make current students aware of the role philanthropy plays in their education.
Samford itself is non-profit; therefore, gifts from alumni greatly impact tuition. Gifts make up 30 percent of the tuition ratio, and consist of contributions made through endowments, wills and the Samford Phonathon.
Samford itself is non-profit; therefore, gifts from alumni greatly impact tuition. Gifts make up 30 percent of the tuition ratio, and consist of contributions made through endowments, wills and the Samford Phonathon.
BBC News - Cumbria University student Abi Clarke in charity volcano trek
BBC News - Cumbria University student Abi Clarke in charity volcano trek: We don't realise how lucky we are to live in a country where we can afford to be educated."
Although education has been free in Guatemala since 2009, many poorer families struggle with associated costs such as learning equipment and uniforms.
Ms Clarke will be part of a small group taking part in the three-day challenge, which is due to begin on 27 January. She hopes to raise �2,000.
Although education has been free in Guatemala since 2009, many poorer families struggle with associated costs such as learning equipment and uniforms.
Ms Clarke will be part of a small group taking part in the three-day challenge, which is due to begin on 27 January. She hopes to raise �2,000.
Zombie flash mob raises hundreds for charity - Milford, MA - The Milford Daily News
Zombie flash mob raises hundreds for charity - Milford, MA - The Milford Daily News: At exactly 9 a.m., Simpson donned the iconic red leather jacket and led about 20 area residents of all ages - all decked out in zombie attire - in the epic choreography, while amused shoppers stood by and watched. The event was part of "Thrill the World," an annual global flash mob event that this year featured 227 groups in England and across the U.S. simultaneously busting out to the dance.
The purpose of the worldwide event is to raise money for local or not-for-profit charities, which in this case, was the American Cancer Society.
The dance number raised $634, which Cumberland Farms will match, bringing the total up to almost $1,270.
The purpose of the worldwide event is to raise money for local or not-for-profit charities, which in this case, was the American Cancer Society.
The dance number raised $634, which Cumberland Farms will match, bringing the total up to almost $1,270.
Mercury News interview: Laura Arrillaga-Andreessen - San Jose Mercury News
Mercury News interview: Laura Arrillaga-Andreessen - San Jose Mercury News: When it became clear she was on her own, she created a new organization -- Silicon Valley Social Venture Fund, or SV2 -- to help the valley's philanthropists learn together how to give more effectively to innovative, early-stage projects that could "scale" or grow just like a startup.
Using hair-raising for fundraising | StarTribune.com
Using hair-raising for fundraising | StarTribune.com: Using hair-raising for fundraising
Article by: JEAN HOPFENSPERGER , Star Tribune
Updated: October 30, 2011 - 8:00 PM
Nonprofit organizations, taking a cue from retailers, are hoping to make the nation's Halloween fever another venue for raising money.
Article by: JEAN HOPFENSPERGER , Star Tribune
Updated: October 30, 2011 - 8:00 PM
Nonprofit organizations, taking a cue from retailers, are hoping to make the nation's Halloween fever another venue for raising money.
Scaring Up Revenue For Halloween - TheNonProfitTimes
Scaring Up Revenue For Halloween - TheNonProfitTimes: While many of the nation’s charities eagerly anticipate the holiday season as their peak time for fundraising, Halloween is prime time for some nonprofits. For Goodwill Industries International, Halloween has become a welcome opportunity to sell more merchandise and raise more money.
“Traditionally, October is our highest retail month,” said Charlene Sarmiento, a spokeswoman at the Rockville, Md., headquarters. “People are always looking for affordable costumes and we’re happy to give them that opportunity. In addition to people looking for costumes, we also get plenty of Halloween decorations and costumes.”
“Traditionally, October is our highest retail month,” said Charlene Sarmiento, a spokeswoman at the Rockville, Md., headquarters. “People are always looking for affordable costumes and we’re happy to give them that opportunity. In addition to people looking for costumes, we also get plenty of Halloween decorations and costumes.”
Friday, October 28, 2011
Indian Philanthropy Lags Behind Accumulation of Wealth
The Nonprofit Quarterly | @npquarterly | Indian Philanthropy Lags Behind Accumulation of Wealth: While many of us think that the U.S. is very nonprofit-rich, India has a staggering 3.3 million NGOs with 700 new ones opening each day. It has 450 million people who are living in poverty and also has 57 billionaires, according to Forbes, as well as a rapidly increasing group of millionaires. According to Bain and Company, India’s 20 wealthiest individuals have doubled their combined wealth, but this super rich class is only giving between 1.5% and 3% of their yearly income, paling in comparison to the 9 percent donated each year in the U.S. “
Author, charity founder visits Prep | The Daily Journal | thedailyjournal.com
Author, charity founder visits Prep | The Daily Journal | thedailyjournal.com: Austin founded 88bikes in 2006. The name was inspired by its first project, which brought bikes to 88 children in an orphanage in Cambodia.
For every $88 the organization gets, one bike is purchased. All bikes are purchased locally and labor for transportation and assembly also are exclusively local.
For every $88 the organization gets, one bike is purchased. All bikes are purchased locally and labor for transportation and assembly also are exclusively local.
Bleak Short Term Outlook for Egyptian Philanthropic and NGO Sectors | Foreign Policy Blogs
Bleak Short Term Outlook for Egyptian Philanthropic and NGO Sectors | Foreign Policy Blogs: Back in mid-February, amid the optimism of the immediate post-Mubarak era, I wrote a blog post exploring the future of philanthropy and the NGO sector in Egypt, noting that the field had been developing quite rapidly despite a restrictive operating environment. I speculated that if regulatory interference from the Ministry of Social Solidarity receded, the future was bright and we might witness major boom in nonprofits and civil society activity. That may still come to pass, but recent developments detailed by IRIN/Guardian Global Development paint a less hopeful picture in the near term:
Thursday, October 27, 2011
Arsht family recognized by Biden at fundraiser | The News Journal | delawareonline.com
Arsht family recognized by Biden at fundraiser | The News Journal | delawareonline.com: WILMINGTON -- The Delaware Community Foundation celebrated 25 years of supporting the state's nonprofits and charities Tuesday with a fundraiser attended by Vice President Joe Biden.
Delaware's former U.S. senator appeared at the banquet at the Center on the Riverfront to award the foundation's first Delaware Family Philanthropy Award to the family of the late Samuel and Roxana Arsht.
Delaware's former U.S. senator appeared at the banquet at the Center on the Riverfront to award the foundation's first Delaware Family Philanthropy Award to the family of the late Samuel and Roxana Arsht.
Nashville fundraising efforts get creative | The Tennessean | tennessean.com
Nashville fundraising efforts get creative | The Tennessean | tennessean.com: But when they saw the swank, Hatch Show Print-crafted flier for the Battle of the Food Trucks event at Greer Stadium on a sunny Sunday afternoon, they immediately purchased the $25 tickets. A cupcake truck and cajun food truck on the same grounds? No-brainer.
It wasn’t until they got there that they realized their tickets supported the Tomorrow Fund, an organization run by young professionals that promotes charitable giving. Bonus!
It wasn’t until they got there that they realized their tickets supported the Tomorrow Fund, an organization run by young professionals that promotes charitable giving. Bonus!
Charity Navigator 2.0 in Context | Tactical Philanthropy
Charity Navigator 2.0 in Context | Tactical Philanthropy: On September 20th of this year, Charity Navigator (CN) launched a significant change to our rating system (called CN 2.0). In follow-up, Sean has kindly offered me the opportunity to put this event in the context of CN’s present and future. In addition, it offers me the chance to address some criticisms from the “three C’s” (critics, competitors and charities with lower ratings).
Second SPREAD fundraising dinner to award one artist money to complete art project - The Santa Fe New Mexican
Second SPREAD fundraising dinner to award one artist money to complete art project - The Santa Fe New Mexican: On Tuesday, founder Louis Schalk did a run-through of the presentation he'll give on his project Friday at SPREAD 2.0 at the Santa Fe Farmers Market building in the Santa Fe Railyard.
SPREAD is a community dinner, held twice a year, that funds projects and creative initiatives by artists from New Mexico.
SPREAD is a community dinner, held twice a year, that funds projects and creative initiatives by artists from New Mexico.
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Wednesday, October 26, 2011
Steve Jobs Found Much to Dislike About Philanthropy - The Giveaway - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas
Steve Jobs Found Much to Dislike About Philanthropy - The Giveaway - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Steve Jobs wasn’t simply too busy for philanthropy. The Apple co-founder found many things about professional philanthropy—the jargon, showiness, and all the rich people who thought they could shake it up—distasteful.
Report: Arts and culture nonprofits economic driver | Mainebiz
Report: Arts and culture nonprofits economic driver | Mainebiz: New England's nonprofit arts sector is a job-generating, financially robust sector of the economy, despite stereotypes to the contrary, according to a new report released by the New England Foundation for the Arts.
Study Says that Few Community Foundation Heads Are Strategic
massnonprofit.org ::: The finding, contained in a report titled Rhetoric Versus Reality: A Strategic Disconnect at Community Foundations, was based on in-depth interviews with CEOs of community foundations that were selected to represent the population of larger American community foundations.
The AFP Blog: Leadership, Community and Academy
The AFP Blog: Leadership, Community and Academy: Leadership, Community and Academy
Leadership and inspiration are critical to fundraising. We work to bring a community together—in support of programs and causes that will create a world that all of us want to live in.
Leadership Academy captures the best of AFP. Dedicated individuals, all supporting their fundraising community—and the communities they live and work in. We expanded that community in Montreal as the board approved two new chapters: the Capitulo Puerto Vallarta – Riviera Nayarit Chapter located in Puerto Vallarta, Mexico, and the AFP Aloha Collegiate Chapter located in Honolulu, Hawaii.
Leadership and inspiration are critical to fundraising. We work to bring a community together—in support of programs and causes that will create a world that all of us want to live in.
Leadership Academy captures the best of AFP. Dedicated individuals, all supporting their fundraising community—and the communities they live and work in. We expanded that community in Montreal as the board approved two new chapters: the Capitulo Puerto Vallarta – Riviera Nayarit Chapter located in Puerto Vallarta, Mexico, and the AFP Aloha Collegiate Chapter located in Honolulu, Hawaii.
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