Friday, September 03, 2004

HONG KONG: Activists Sell Social Responsibility As Profit Builder

HONG KONG: Activists Sell Social Responsibility As Profit Builder: "The first step, Mahtani says, is getting firms to understand what corporate responsibility involves. ''Many people think CSR is community investment or philanthropy,'' she notes, quickly adding, ''Philanthropy is not CSR; it is part of CSR.'' "

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