Thursday, November 18, 2004

DMNews.com | News | Article CAN-SPAM Targets Text Messaging

DMNews.com | News | Article: "As people move toward using solely a cellular telephone as opposed to a residential landline, marketers have begun to try to contact those individuals through wireless means. The Federal Communications Commission, Federal Trade Commission and Congress have been quick to follow with laws regulating this new market and technology.
Last year, Congress began its efforts to curb e-mail spam by enacting the CAN-SPAM Act, which took effect Jan. 1. This created disclosure requirements for commercial e-mails, plus a requirement that senders provide a method for recipients to opt out of receiving further messages. "

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