Andy Levy-AjzenkopfMay 23, 2006
By Andy Levy-Ajzenkopf
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as a responsible corporate citizen. This paradigm still holds true today, but as the singer said, the times they are a-changin'.
Where corporate-voluntary sector 'partnerships' once meant strictly providing monetary support for less affluent, nonprofit organizations, deeper collaborations between the two sectors are beginning to spring up in surprisingly creative, and more importantly, mutually enriching ways."
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