Thursday, May 25, 2006

Inside Higher Ed :: Show Them the Money

Inside Higher Ed :: Show Them the Money: "Show Them the Money

Colleges will try just about any possible pitch to get alumni to open checkbooks. There’s the plea to solve problems, the capital campaign announcement, the rankings push, pride in alma mater, even altruism.



Juniata College, in Pennsylvania, is trying a new approach: give every penny raised in the annual fund to students in need. And it seems to be working."

No comments: