By STEPHANIE STROM
Published: May 31, 2006
Far more American consumers consider the way companies treat their employees a good indicator of their social conscience than their philanthropy, according to a survey by the National Consumers League and Fleishman-Hillard, the public relations company.
Asked to define 'corporate social responsibility' in their own words, 27 percent of the 800 adults interviewed for the survey identified it as a demonstrated commitment to the well-being of employees.
Only 3 percent identified charitable donations as the chief determinant of a company's social responsibility."