Marketing Sherpa, as you already know, is one of my most-relied on sources for marketing insights, tips, research results and case studies. Although most of the content isn't nonprofit-specific, 99% of it is relevant to nonprofit organization and foundation communications.
I sent Getting Attention eyes and ears to the latest Marketing Sherpa conference and learned (or was reminded of) the following 'musts' for mass emails, including advocacy alerts and e-newsletters:"
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