Monday, May 01, 2006

Many Dismissing 'Donor Fatigue' as Myth - New York Times

Many Dismissing 'Donor Fatigue' as Myth - New York Times: "But concern about so-called donor fatigue was largely unfounded, according to a new survey by the Association of Fundraising Professionals. Some 76 percent of the 506 respondents said they had raised as much or more in 2005 than they had in 2004. And among the nearly one-fourth of those organizations that said their fund-raising had fallen below their 2005 goals, most cited stiff competition for donor dollars from other charities, rather than donor fatigue caused by last year's natural disasters.

The survey is regarded as a harbinger of the more comprehensive study of annual giving also sponsored by the association, Giving USA, which comes out in June.

'The statistics are pretty clear,' said Paulette V. Maehara, the association's president and chief executive. 'The impact of Katrina and the tsunami on giving last year was minimal.'"

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