Monday, September 25, 2006

The Chronicle, 9/28/2006: Taking It to the Streets

The Chronicle, 9/28/2006: Taking It to the Streets: "Taking It to the Streets

Old-school canvassing brings new donors to charities

By Peter Panepento

Janet S. Domenitz doesn't rely much on direct mail, telemarketing, or e-mail to recruit new donors. Instead, the executive director of the Massachusetts Public Interest Research Group, in Boston, depends on an old-school, low-tech method to attract donations to her organization: canvassing."

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