Monday, November 27, 2006

Business: In the market for a good cause

Business: In the market for a good cause: "Corporations are increasingly selling products that will benefit certain charities.

Published November 23, 2006

It didn't start with Lance Armstrong, but he sure gave it a boost.

When the gods of philanthropy created nonprofits, corporate sponsorships dawned soon after. But lately, charities have leaned toward a fundraising strategy that encompasses both companies and consumers: cause-related marketing."

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