One tip from an expert at the Denver conference: Land the biggest fish first, then net the smaller ones.
By Will Shanley
Denver Post Staff Writer
Article Last Updated:11/29/2006 11:07:06 PM MST
Nonprofits in Colorado and nationwide are on the hunt for billions of dollars in corporate donations.
But some nonprofits miss out on that money because they make a few basic mistakes. At a conference in Denver on Wednesday, expert Martha Vail presented ways for nonprofits to avoid those errors and attract corporate sponsors:
Pitch the company on the marketing value of the sponsorship, not just the importance of the nonprofit's mission.
Land the largest sponsors first, then fill in the financing with smaller deals.
Don't offer a company exclusive sponsorship rights unless the sponsor asks for it - and is willing to pay for it."