APP.COM - Responsibility is profitable | Asbury Park Press Online: "esponsibility is profitable
Posted by the Asbury Park Press on 02/25/07
BY EDWARD IWATA
GANNETT NEWS SERVICE
Activists have argued for decades that companies are morally obligated to adopt socially responsible business practices. Companies say they exist to sell products, make money and please shareholders — not to save the world.
But those clashing views may be finding common ground, say business experts on the movement known as 'corporate social responsibility,' or CSR.
Christine Arena, a San Francisco business consultant and author of 'The High-Purpose Company', says more corporations are using CSR not for feel-good philanthropy or to polish their public image, but as long-term corporate strategy."
No comments:
Post a Comment