Friday, March 02, 2007

It's 'Case Western Reserve'

It's 'Case Western Reserve': "It's 'Case Western Reserve'
Wednesday, February 28, 2007

Case Western Reserve University's bid to 'rebrand' proved a bust almost as soon as it started in 2003.

Emphasizing the Case portion of the name instantly alienated legions of alumni, and the new abstract logo was immediately scorned as 'Fat Surfer Guy.'

Interim President Gregory Eastwood easily could have left the controversy for his successor, but, as in so many other matters this academic year, he chose not to let it fester. He convened a study panel last summer, which in turn contracted with a consultant specializing in nonprofits' strategic marketing."

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