Friday, May 15, 2009

Keeping Cause Marketers Honest | Green Business | Reuters

Keeping Cause Marketers Honest | Green Business | Reuters: "1. How do you define for-profit philanthropy?

I don't know if I have ever thought of the term 'for-profit philanthropy' before now. To me, corporations and non-profits are just a bunch of men and women working together. We're all people facing similar problems and having common interests. From that perspective, it's easy to see why a group of people who are good at providing certain goods and services could use the wealth they're creating to help charitable causes by donating money, products, and/or services."

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