Thursday, June 11, 2009

Cause Marketing Creates Welcome Debate

From Joanne's Nonprofit Blog
Cause Marketing Creates Welcome Debate: "Cause Marketing Creates Welcome Debate
Wednesday June 10, 2009

I've loved the debate this week about cause-related marketing created by an article in the Stanford Social Innovation Review by Professor Angela Eikenberry, assistant professor in the School of Public Administration at the University of Nebraska at Omaha."

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