islandpacket.com | Heritage's trouble just a sign of the times: "Now, to be fair, Finchem also went on to state that he was confident that sponsors for tournaments such as the Heritage would be found. He didn't say easily found, just found. I agree with Finchem and am well on record that corporate sponsorship of a PGA Tour event is a responsible and beneficial investment for corporate America.
Look no further than the brand awareness it creates and the charitable giving it promotes. Even in a tough financial year, the PGA Tour will give more than $100 million to charity this year through its tournaments, including the Heritage, whose giving this year exceeded $1 million despite lower sponsorship revenues."
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