Monday, June 14, 2010

Show & Tell: Generation Y Donors | onPhilanthropy

Show & Tell: Generation Y Donors | onPhilanthropy: "The report entitled “Social Media & Mobile Internet Use Among Teens and Young Adults,” a report from the Pew Research Center’s Internet & American Life Project part of the Pew Research Center’s series entitled “The Millennials: A Portrait of Generation Next,” found that “two-thirds of teen internet users 63% are online every day while 36% of teens go online several times a day.” [i] This reflects that Generation Y needs to be engaged often online and their attention has to be held before another cause captures their activism and their monetary support. From emailing them ways to volunteer, to communicating with them about how a personal donation can go directly to assist a cause, Generation Y is online and expects nonprofits to court them through social networking, website interactions and emails."

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