Monday, July 12, 2010

YMCA nationwide shortens name to 'The Y' |

YMCA nationwide shortens name to 'The Y' | "GRAND RAPIDS -- The YMCA of the USA officials today unveiled a new brand strategy to raise awareness of the impact it makes in communities such as Grand Rapids.

The nonprofit will now be known simply as 'the Y,' coinciding with how people most commonly refer to the organization"

1 comment:

Anonymous said...

And what has the YWCA said about this change?
It's like when the University of Michigan quietly put "The" in caps until Michigan State reminded it that it wasn't the only university in Michigan.