Monday, August 23, 2010

Funders tie communications to policy work | Philanthropy Journal

Funders tie communications to policy work | Philanthropy Journal: "Foundations increasingly believe communications should play a key role in boosting their policy work but they face big challenges in developing and carrying out effective communications strategies, a new research paper says.
'Communications, far from being an afterthought or occasional add-on, is at the very center of successful policy engagement,' says the paper by the Center on Philanthropy and Public Policy at the University of Southern California. 'The days when foundations ‘spoke only through their grantees,'' it says, 'are over.'"

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