Monday, October 25, 2010
Blackbaud Research on Online Giving � A. Fine Blog: "I was very pleased by the response from the attendees, but it’s not what stuck with me for the day. I attended a presentation later in the day by Blackbaud. Chuck Longfield, the company’s head of research gave a presentation on the state of fundraising on land and on line that the company gathers from it’s 24,000 nonprofit users (quite a data set!) Here is a link to the findings they were reporting on. I asked Chuck if he was seeing any trends in the behavior of donors whose entry point is online. Do they give less over time? Do they give once and never again? Are the size of their donations less than the ones given by donors who begin through an in person event or through direct mail?"