Thursday, October 28, 2010

Prospecting - Risky December 31 Deadline for Year-End Fund Raising

Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "December 31, traditionally the single biggest day for online giving, falls on a Friday this year. And for many people—especially those who work in government jobs or private businesses—that’s a holiday. Few people will be near their computers to open that last-minute e-mail appeal.

While “last chance” reminders for procrastinating donors might have worked on December 31 last year, because that date fell on a Thursday, the same reminders could put charities’ fund-raising success at risk of not meeting year-end goals in 2010, according to officials at Convio, an Austin, Tex., fund-raising software company."

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