Monday, November 08, 2010

Paulette's Point of View: The Importance of Benchmarking

Paulette's Point of View: The Importance of Benchmarking: "Monday, November 1, 2010
The Importance of Benchmarking
When I’m out visiting chapters, one of the most popular questions I get is, “how is my organization’s fundraising doing compared to the rest of [insert region, state, province, country, world?]”

It’s a natural and logical inquiry. We all want to see how we’re doing compared to others and determine if we need to be doing better, and if so, in what areas. But to be able to tell you how your organization is faring, fundraisers and nonprofits need as accurate and as precise data as possible—as soon as possible."

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