Friday, May 20, 2011
Designing Campaigns for�Impact - Online Fundraising, Advocacy, and Social Media - frogloop: "Whether it's political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Unfortunately, there are times when we lose focus on our ultimate goals for change and instead fixate on the campaign itself or let a concept for engagement overshadow our real calls to action. When we do that, we can compromise the relationship we have with our supporters and donors, and limit our capacity for building momentum towards action and a movement for our cause. But, it doesn't"