Marketing Without a Master - Morra Aarons-Mele - Harvard Business Review

Marketing Without a Master - Morra Aarons-Mele - Harvard Business Review: But right now, I'm working on a marketing campaign that knows no master, a ship without a captain. And it's exhilarating. Its logo will never win any design awards, and there are no brand guidelines, but somehow this idea has grown to over 1,000 volunteer partners in every state. It's called #GivingTuesday.