Friday, November 16, 2012

The New Model of Moves Management For Effective Fundraising

Moves Management White paper from Avectra. 

The New Model of Moves Management For Effective Fundraising

Develop More Engaged Donors By Incorporating Social Data To Build Relationships & Increase Involvement

Moves Management has been defined as “changing people’s attitudes so they want to give.” A successful moves management model is built on targeted, quantifiable actions that shift donors from a passive or one-time contribution to an active, ongoing relationship with the organization.

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