What Nonprofits Can Learn from the Response Media Model - NPQ

What Nonprofits Can Learn from the Response Media Model - NPQ: esponse media has a bad rap, and most of it is deserved. The idea is to comb through search queries on the Web to see what people are looking for and then create a page that specifically answers that question. In a perfect world, this would mean that if enough people searched for “how much wood could a woodchuck chuck if a woodchuck could chuck wood?” and there was no good answer for that already, some really well-informed people at the Woodchuck Research Institute would be kind enough to write a Wikipedia article explaining the answer succinctly, and then we all move along with our day.