Dallas Museum of Art gears up for new policy of free general admission and free memberships, which starts Monday | Center Stage

Dallas Museum of Art gears up for new policy of free general admission and free memberships, which starts Monday | Center Stage: It all starts on Monday at the Dallas Museum of Art, when it rolls out its new Friends Partners program. The most enticing component is the DMA’s new policy of free general admission and free memberships, which it defined on Thursday as “a program of engagement that is intended to build long-term relationships with visitors and to emphasize participation over the transaction-based membership model that has become common practice among museums.”