Wednesday, February 20, 2013
The NBA's Adoption of Charity as a Central Business Model is Apparent During All-Star Week - Forbes: The NBA’s presence in Houston was not over when the final buzzer sounded and the Western Conference beat the Eastern Conference in the 2013 NBA All-Star Game. Throughout the week leading up to the game, the NBA and its partners engaged in thousands of hours of community service projects in the greater Houston area. Additionally, numerous events held during All-Star week had a charitable component, leading to hundreds of thousands of dollars being donated to charity. These endeavors, which fell under the umbrella of the NBA’s “NBA Cares” program, ensured the sustained commitment of the NBA to the All-Star city of Houston after players and league officials left town following All-Star weekend.