Wednesday, March 27, 2013
It’s here: The 2013 eNonprofit Benchmarks Study
FOR IMMEDIATE RELEASE
WEDNESDAY, MARCH 27, 2013
NONPROFITS RAISING MORE MONEY, REACHING LARGER AUDIENCE IN MAJOR ANNUAL ONLINE FUNDRAISING AND ADVOCACY REPORT
M+R Strategic Services & NTEN’s eNonprofit Benchmarks Study of 55 Nonprofits Sets Annual Industry Standards
WASHINGTON, D.C. – Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook, according to a new comprehensive analysis released today of 55 of the country’s leading nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign. While the growth of online fundraising is expected to remain robust, the report also cites the long-term decline of response rates as a top priority for nonprofits evaluating their email performance in an increasingly crowded inbox.
Key findings of the nonprofits surveyed, include:
● A 21 percent increase in online revenue overall from 2011, with only International groups seeing a decline in online giving.