Blended Value » The Metrics Myth | The Pursuit of Integrated Economic, Social & Environmal Value: "Some years later, as founding director of the nation’s second venture philanthropy fund, I led the team that in 2000[1] introduced what I believe was the first formalized methodology to track SROI—Social Return on Investment. Prior to that, I remember hearing foundation and social investors alike state, “We invest for Social Returns!” Yet when queried as to how, exactly, they tracked such returns they would laugh, saying, “Oh, no! It’s a metaphor—we don’t actually track social returns!”
I never did understand this."
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