Wednesday, February 17, 2016

ACS’ Direct Mail Relaunch Beats Goal - The NonProfit TimesThe NonProfit Times

ACS’ Direct Mail Relaunch Beats Goal - The NonProfit TimesThe NonProfit Times: "New donors declined by 11 percent. New donor revenue dropped by $11.3 million. Had the suspension of its direct mail acquisition program continued, the American Cancer Society (ACS) projected a loss of almost $30 million over five years."



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