Wednesday, February 17, 2016

Live From DMA: Direct Mail Hiatus Cost ACS $30 MillionThe NonProfit Times

Live From DMA: Direct Mail Hiatus Cost ACS $30 MillionThe NonProfit Times: "New donors declined by 11 percent and new donor revenue dropped by $11.3 million in the first year that American Cancer Society (ACS) paused its direct mail acquisition program. Over five years, the hiatus would have had a projected impact of $29.5 million to the organization."



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