Thursday, April 21, 2005

The Cavalier Daily -Administrators further fundraising

The Cavalier Daily:
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"It's a paradigm shift for an institution and you have to take fundraising more seriously,' said Paulette Maehara, President and CEO of the Association of Fundraising Professionals. 'Coordination is extremely important. You need to make sure that the deans of the schools, researchers and professors are involved.'
The University must orchestrate its approach to donors carefully, known as the 'ask' in fundraising parlance, in order to achieve the best donor response, Maehara said "

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