Thursday, May 19, 2005

The Austin Chronicle: News: Naked City

The Austin Chronicle: News: Naked City: "Naked City
Frozen philanthropy
BY WELLS DUNBAR

I scream, you scream, we all scream for socially conscious conglomerates utilizing their brand awareness to increase charitable contributions to the community? Well, you should. Saturday, Vermont ice cream magnates Ben Cohen and Jerry Greenfield (yes, that Ben & Jerry) were in Austin to celebrate the grand opening of their Austin PartnerShop, a fully functioning ice cream parlor, albeit one owned and operated by Austin nonprofit LifeWorks. "

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