Thursday, June 09, 2005

Nonprofits need CRM too

Nonprofits need CRM too: "Nonprofits need CRM too

By Mia Shopis, Associate Editor
09 Jun 2005

Susan King had a good problem.
JewishGen Inc., the League City, Texas-based nonprofit organization that King had founded to help people trace their Jewish heritage, was growing rapidly -- adding approximately 5,000 members each month. What had originated in '87 as a message-based bulletin board system, moved online in '94 and soon became one of the most popular Web sites for researching Jewish heritage. By the late '90s, it had grown so much that its user databases were too unwieldy to manage.
'We had seven or eight places where we had data, and we really could not identify our users in one single place,' King said. "

No comments: