Monday, January 22, 2007

Star-Gazette.COM - Local News

Star-Gazette.COM - Local News: "Telemarketer talks about fundraising efforts
January 21, 2007
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Peter Wallace is vice president of marketing and sales for Aria Communications Corp. of Saint Cloud, Minn., that conducted fundraising in 2005 for Farm Sanctuary Inc. in Watkins Glen. The firm's efforts were focused on lapsed members of the animal rescue and protection organization. He wrote in response to questions from the Star-Gazette.

Telemarketing is usually used to try to bring back past donors who have failed to respond to many mail solicitations. They are, by definition, low probability responders."

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