Last year, five Hamilton business people trekked to the North Pole, raising nearly $500,000 for education.
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It's highly personal fundraising that goes above and beyond
By Wade Hemsworth
The Hamilton Spectator
(Jan 20, 2007)
Call it adventure fundraising, extreme fundraising or whatever you like.
There's no universal name for it yet, but the idea of going out and doing something you'd never do otherwise as a way of raising money for charity is big and growing bigger."